Communications that connect people, ideas, and opportunities.
Featured Projects
The human stories behind the healthcare you receive at your doctor’s office or healthcare hub.01. People of Primary Care
Hamilton Family Health Team, Communications Specialist (Feb 2025 to Sept 2026)
The Challenge
Building awareness of primary healthcare services goes beyond promoting what an organization offers. I believe it requires building trust, strengthening community connections, and helping people understand the expertise and relationships behind the care they receive.
Recognizing an opportunity to make these connections more meaningful, I initiated and developed The People of Primary Care, a storytelling campaign designed to move beyond generic, externally sourced content tied to health awareness significant dates. Rather than treating occasions such as Nutrition Month and Mental Health Week as standalone communications opportunities, I developed an approach that connected timely health topics with the expertise, experiences, and services of HFHT staff.
The goal was to create a more authentic and audience-centred way to promote services, highlight staff voices, and strengthen connections between the organization and the communities it serves, while creating content that could be adapted for both public and internal audiences.
The Approach
I developed a multichannel storytelling strategy that aligned staff profiles with relevant health awareness dates, connecting timely topics to the expertise and services of HFHT staff. I conducted in-person interviews with healthcare professionals and introduced a staff-submission form to expand participation and create a more sustainable content-gathering process. I tailored stories for the public-facing website, Instagram, and Facebook, while adapting content for SharePoint to support internal awareness and staff connection.
My Contributions
Strategic communications: Initiated and developed the campaign from concept through execution, aligning content with organizational priorities and audience needs.
Storytelling and content development: Conducted interviews, photography, and translated staff expertise into engaging, accessible, audience-centred stories.
Multichannel content strategy: Adapted messaging for public and internal audiences across web, social media, and SharePoint.
Process improvement: Developed a staff-submission form to expand storytelling capacity within a small communications team.
Stakeholder engagement: Connected staff expertise with health awareness initiatives, service promotion, and internal engagement opportunities.
Outcomes
Produced 17 staff and community-impact profiles across multiple communications channels.
Extended the campaign beyond public-facing communications, contributing to the theme of HFHT's internal staff conference.
Created opportunities for staff to learn about colleagues and services across the organization, including during orientation in a hybrid work environment.
Established a more scalable approach to gathering staff stories and connecting health awareness dates with internal expertise.
02. EXPLORE Experiential Learning Opportunities Resource
A customizable search tool for undergraduate students in any level or Faculty, to explore opportunities such as courses for credit to experience-building programs, community engagement and more. Student Success Centre, McMaster University, Student Affairs, Communications and Outreach Officer (Jun 2022 to Feb 2025)
The Challenge
McMaster students have access to a wide range of experiential learning opportunities, from credit-bearing courses to community engagement and experience-building programs. However, with opportunities spanning faculties, disciplines, and levels of study, students may not always know what is available or how to identify options aligned with their interests and goals.
The challenge was to increase student awareness of experiential learning and make these opportunities more visible and accessible through strategic communications.
The Approach
In partnership with the Office of the Vice-Provost, I developed and executed a strategic communications and outreach campaign to raise awareness of experiential learning opportunities at McMaster. The campaign supported the EXPLORE resource by communicating the breadth of available experiences and helping students discover opportunities beyond their immediate academic disciplines.
I collaborated with stakeholders to develop audience-focused messaging and outreach strategies that connected students with relevant programs and resources.
My Contributions
Strategic communications and campaign development: Initiated, developed, and executed a strategic communications campaign in partnership with the Office of the Vice-Provost to increase awareness of experiential learning opportunities and promote the EXPLORE resource.
Student engagement and event coordination: Organized a student panel featuring nine students from diverse faculties, year levels, and experiential learning backgrounds to share their experiences and offer practical advice on exploring opportunities beyond the classroom.
Outcomes
The campaign contributed to a 63% increase in student awareness of experiential learning opportunities, demonstrating the value of coordinated communications in connecting students with learning experiences beyond the classroom.